Monday, 3 May 2010

I guess some things never change

I came across this advert today for facial massage from 1926.

The small text reads:

"Too bad she doesn't try to remain the girl her husband fell in love with. The change is so gradual that you never see it. But your friends do.
Then - "How young Lois looks. Wonder how she does it." You'd hardly believe that even Harper Method facial massages could work such wonders.
But they do. Of course a "facial" must be done with science and skill. Delicate muscles and fine aristocratic skin should never be entrusted to any except trained experts.
That's why the women whose glowing youth you envy take care to have their facial massage regularly at a Harper Method shop. There Harper Method graduates, with secrets learned during 38 years of success, help to keep you looking young, attractive - charming alike to family and friends.


Harper Method preparations can be purchased in convenient sizes for home use at all Harper Method shops"


And right at the bottom it says:

"Free - Book on "Scientific care of hair and scalp". Fully illustrated. Secrets every woman should know."


It reminds me of the Harry Enfield comedy sketches "Women, know your limits". If you don't know what I'm talking about, watch this.

It's a bit frightful to realise that although marketing has become much more subtle, the underlying message hasn't really changed since the 1920s.

Women: avoid looking your age and trust in science!

No comments:

Post a Comment

 

avandia lawsuit